ApartmentLove Signs Major Listing Agreement Implementing Cost-Per-Lead Program Across the United States

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CALGARY, Alta., Aug. 30, 2022 (GLOBE NEWSWIRE) — ApartmentLove Inc. (CSE: APLV) (“ApartmentLove“or the”Company“), a leading provider of online home, apartment and vacation rental marketing services to homeowners, renters and vacationers in 30 countries around the world, is pleased to announce that it has entered into a new rental advertisements license agreement (the “Advertisement OK”) with one of the largest ad aggregators in the United States. Pursuant to the Listing Agreement, the Company will earn a commission for each qualified rental lead delivered to the Channel Partner through ApartmentLove.com. Having already integrated their respective systems and conducted extensive load volume testing, management expects the listing agreement fee to bring significant cash flow to the company beginning in the fourth quarter of 2022 as traffic from the website in favor of ApartmentLove.com is growing rapidly and generating volumes of leads. sent to the distribution partner are setting new records every month.

“A milestone achievement in our organic growth story and a testament to the tireless work of our sales, marketing, search engine optimization and engineering teams; we are delighted to have signed this new listing agreement as we officially ignite our sales engines,” exclaimed Trevor Davidson, President and CEO of ApartmentLove. Mr. Davidson added, “Rental markets are very active today, with many owners opting for the freedoms and flexibilities offered to tenants Our research suggests that more than 100 million people search for rental properties in the United States each month and yet the market is deeply fragmented and ripe for consolidation.Website traffic to ApartmentLove .com has grown 337% in the past 6 months and if current growth trends continue, we expect over 1 million unique visitors. ques on ApartmentLove.com during the fourth quarter of this year. »

Based on the sign-up agreement and the rapid acceleration of user traffic shown above, and based on comprehensive predictive modeling using historical revenue per user, cost of goods sold, expenses capital for search engine optimization and website traffic to Apartmentlove.com over the past 24 years. months, management expects the Company to achieve estimated organic gross revenue of approximately $5,000,000 and gross profit of $3,700,000, representing an operating margin of 74%, by the end of 2023 , which is in addition to the projected EBITDA previously announced by the Company for its vacation rental program, as well as the EBITDA generated by its continued growth through an acquisition program.

Along with continuing the company’s organic growth model, as evidenced by the signing of the listing agreement and the acquisition of OwnerDirect.com in July this year for 2x Adjusted EBITDA, ApartmentLove is in advanced discussions to acquire several other rental marketing platforms in the vacation rental space and conventional long-term rental arena in Canada and the United States.

About ApartmentLove Inc.

ApartmentLove Inc. (CSE: APLV) is a leading provider of online rental marketing services for owners, renters and vacationers in over 30 countries around the world. Having proven its ability to evolve as a fast-growing “PropTech” in today’s complex and dynamic market environments, ApartmentLove continues to grow through an acquisition program – the purchase of businesses add-ons that have many monthly active users, a history of recurring revenue, positive cash flow, and custom technologies that both accelerate and de-stress the rental experience, while supporting its personalized SEO and other marketing strategies. organic growth and marketing across the United States. ApartmentLove is a publicly traded company listed on the Canadian Stock Exchange (CSE: APLV).

For more information, visit https://apartmentlove.com/investors or contact:

Trevor DavidsonPresident and CEOApartmentLove Inc.[email protected] (647) 272-9702

Notice to readers

Certain information in this press release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties, some of which are beyond the control of the Company. Forward-looking statements are often characterized by words such as “plan”, “continue”, “expect”, “project”, “intend”, “believe”, “anticipate”, “estimate”, “may”, “will”, “potential”, “proposed” and other similar words, or statements that certain events or conditions “may” or “will” occur. These statements are only predictions. Readers are cautioned that the assumptions used in the preparation of this information, although believed to be reasonable at the time of preparation, may prove to be imprecise and, accordingly, no undue reliance should be placed on forward-looking statements of any kind. it would be. Forward-looking statements include, but are not limited to, the anticipated benefits of the Listing Agreement and the Company’s ability to realize the benefits of the Listing Agreement; the expected number of unique visitors to ApartmentLove.com; anticipated revenue per user; expected cost of goods sold; planned capital expenditures for search engine optimization; expected website traffic to Apartmentlove.com; the Company’s search engine optimization, which results in first-page search results on popular search engines in the geographic locations the Company operates; gross organic revenue and gross profit estimated by management for the end of 2023; the Company continues to execute and realize the benefits of its organic growth mandate; the Company realizing the benefits of its growth through an acquisition mandate; the Company’s ability to generate positive cash flow; and the Company’s ability to integrate and successfully realize the benefits of the Listing Agreement and the Vacation Rental Program. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. The risk factors can be found in the Company’s continuous disclosure documents which have been filed on SEDAR and can be viewed at www.sedar.com.

This press release contains “forward-looking financial information” and “financial outlook information (collectively, “OFIF“) on the company’s estimated organic gross revenue and gross profit at the end of 2023. FOFI is provided by company management to demonstrate the company’s anticipated potential product sales based on its organic growth strategy and acquisition and the reader is cautioned that such information may not be appropriate for other purposes and that the reader should not place undue reliance on FOFI. FOFI, like forward-looking information generally, is, without limited thereto, based on the assumptions and subject to the risks set forth above under “Notice to Readers”. The Company’s actual results of operations and resulting financial results will likely vary from the amounts set forth in this press release. and such variation may be material. The Company and its management believe that the FOFI has been prepared on a reasonable basis, reflecting management’s best estimates and judgments as of the date of the presentations. feel; however, since this information is subjective and subject to numerous risks, it should not be relied upon as necessarily indicative of future results. The forward-looking information and FOFI contained in this press release speaks only as of the date of the document, and none of the Company or its subsidiaries undertakes any obligation to publicly update or revise it to reflect new events or circumstances, except as may be required under applicable law. Actual results could also differ materially from those anticipated in these forward-looking statements and FOFI due to the risk factors set forth under the heading “Risks” in the Company’s MD&A for the three and six months ended June 30, 2022, in dated August 11, 2022.

Earnings before interest, taxes, depreciation and amortization (“EBITDA”) does not have a standardized meaning as prescribed by International Financial Reporting Standards (“IFRS“) as issued by the International Accounting Standards Board, and therefore EBITDA is considered a “non-IFRS measure” and may not be comparable to similar measures presented by other issuers. ApartmentLove believes that the non-IFRS measure of EBITDA, in combination with other IFRS measures, such as revenue and net income (loss), are useful measures for its shareholders because management relies on these measures to provide insight into future operations as an alternative to financial measures determined in accordance with IFRS as an indicator of the Company’s financial performance.

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Source: ApartmentLove Inc.

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