Basic wood-fired pizza making dough and looking to double in size


Shane Crilly’s Base Wood Fired Pizza Group is looking to double in size over the next five years.

it follows new accounts showing the company benefited last year from on-site restaurant closures by Covid-19 as consumers turned to take-out operators.

According to a spokesperson for the group based in Dublin, “we plan to open one or two outlets per year over the next five years”.

“We hope to double the size of the business over this period,” he said.

He said the group plans to open its first outlet outside Dublin this year.

The spokesperson said the company had “a solid year” last year.

“Our hope is that we will continue in a phase of growth.”

The group is now made up of seven outlets across the capital, with a workforce increasing to 110, including contract delivery drivers.

The spokesperson said the group’s best-selling pizzas are its Diablo and Margherita pizzas.

He said: “Consumers appreciate that we prepare everything ourselves and that our pizzas contain fresh ingredients.”

Figures show that Mr Crilly’s outlets in Ballsbridge, Terenure, Stillorgan, Lucan and Glenageary recorded an increase in profits during the year to the end of June last year.

The cumulative profit increase of five outlets last year was €887,756.

Figures from Base Pizza Terenure show profits rose by €337,355 last year, while Base Pizza Stillorgan’s profits rose by €103,552.

Separate figures show Base Pizza Lucan’s profits increased by €113,498 while Base Pizza Glenageary’s profits increased by €157,031.

Base Pizza Ballsbridge accounts show it made a profit of €176,320 last year.

Originally from Carrickmacross, Co Monaghan, Mr Crilly studied law in Dublin and later trained as a solicitor in London.

However, Mr Crilly changed careers after learning the art of pizza making alongside local Italian cooks in Naples and returned to Dublin to open his first Base Pizza outlet in Terenure in 2008.

The group’s expansion accelerated in 2013 after Loyola Group Trustees Stephen Cooney and Brian O’Malley invested in the business and joined the Base management team to help with the expansion.

Mr. Crilly now holds a majority stake in the company.

The combined cumulative profits of the five companies at the end of June last year amounted to €1.93m, including the combined profits of the group’s famous Ballsbridge outlet of €1.12m euros.


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