BEFORE! London manufacturer starts manufacturing premium golf putters

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The world of custom, expensive golf equipment is about to get a made-in-London addition.

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The world of custom, expensive golf equipment is about to get a made-in-London addition.

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A local manufacturer is branching out and creating a line of premium golf putters that are already catching the attention of industry professionals.

Ballycorp Ltd. is preparing to roll out approximately 90 custom putters by the end of the month as part of its Blacksmith Putter Co. spin-off industry, with input from two golf professionals and instructors with ties to the PGA.

“We realized that there was a niche market for bespoke putters and we are doing it with old-fashioned ways,” said Matthew Balaban, general manager of Ballycorp, located on Ashland Avenue, just off the is downtown.

“Golf equipment is now built offshore and in large volumes. It’s as cost effective as it gets, but you lose quality when you save money.

The putter business is a different path for Ballycorp. Its core business, manufacturing support systems for commercial furnaces and rooftop air conditioners, took off. It has purchased 3.2 hectares of land in the Skyway Industrial Park on Robin’s Hill Road to expand its business and plans to begin construction of a new factory next year.

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“We’ve got a strong business, we’re making money, doing good things, but it’s a passionate project to build custom golf clubs. But it can also make money, ”Balaban said. “We do what we love.

Balaban also operated the Smash Factory, where he customizes clubs from any manufacturer to user specifications, for over a year. This helped motivate his desire to create a custom putter.

“I would say about 40 percent of golf shots are putter and players don’t pay much attention to it. It doesn’t make sense, ”he said.

Part of the setup for a new putter is to have a player putt on a putt table about 18 inches above the ground. Balaban can tilt and tilt the table, to get a feel for a player’s ability.

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“We can do some pretty cool stuff,” Balaban said.

Putters will start at around $ 1,000 each. They will be 100% carbon steel, milled with interchangeable faces and weights. The purchase price includes a fitting and several choices of rod and handle are available.

“It won’t be mass produced,” said Gareth Raflewski, a professional teacher at Riverbend Golf and Country Club, which coaches PGA golfers.

“It must be fantastic and work great, but it will do it for you. “

At its new 30,000 square foot plant on Robin’s Hill Road, Balaban will dedicate 15,000 square feet to Blacksmith, including a 5,600 square foot plant. test the turf. Balaban will keep its Ashland Avenue building to house Smash Factory.

Raflewski is already eager to show the finished product to some players on the PGA Tour, he said.

“It’s very niche. It’s aiming for a clear demographics, but it’s such a good product, ”Raflewski said. “There are a lot of big companies in golf, but the fanatic wants special, one-of-a-kind equipment and that’s where it comes in.

“It will attract people who will pay a lot of money. “

Along with Raflewski, who was the 2015 PGA of Canada Teacher of the Year, Blacksmith also hired 2019 PGA of Canada Top Teacher Scott Cowx as a consultant.

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