Most celebrities prefer to stick with the art that made them famous. But some adventurous souls also experiment in other areas. Based on knowledge from the past or simply secondary careers based on interests. And sometimes the side career gets as good as what they’re famous for. Many celebrities view their fame as a business platform. They start their own business and if they get the chance it becomes an empire. But most of us don’t know that our favorite celebrities even own these business empires, until we closely investigate their lives. Here are some celebrities you probably didn’t know were marketing geniuses and had their own business empires.
The famous talk show host, Oprah Winfrey, then launched a television channel. The TV channel is called OWN and was launched in 2011. According to Fobes, she has a 25.5% stake in the channel which is worth around $75 million. The celeb also owns an 8% stake in Weight Watchers and also has her own magazine – O, The Oprah Magazine. She has set up a whole business empire.
Besides being a sportswoman, Serena Williams has also created a business empire. She is the founder of Serena Venture, a company that provides funding to various founders in a variety of industries. It was launched in 2012. She also has a clothing line – Serena Clothing Line, which sells dresses, accessories, etc.
Known for her role in The Modern Family, Sofia Vergara also has a business empire. The actress is the co-founder of a subscription underwear company, EBY. About 10% of the company’s net sales go to Seven Bar Foundation. This is an organization that helps poor women start small businesses. It also has a denim line, a furniture line and fragrances.
Sarah Jessica Parker
Sex and the City actress Sarah Jessica Parker launched a shoe line called SJP in 2014. It is a luxury shoe line that has its boutiques located at the Bellagio Hotel in Las Vegas and at MGM National Harbor in Oxon Hill, Maryland. The shoes cost between $300 and $600 a pair. The actress also owns a fragrance line, SJP Beauty. She is also editorial director of the SJP publishing house for Hogarth.
Famous singer Rihanna also has a business empire. According to Forbes, her makeup brand, Fenty Beauty, generated $570 million in revenue in 2018. Apart from the makeup brand, she is also a co-owner of a luxury goods group LVMH. She recently collaborated with the brand with a new haute couture line. She also runs a lingerie line – Savage X Fenty.
Along with being part of the movie industry at a very young age, Drew Barrymore has built up a business empire. She started her own production company Flower Films in 1995. The flower industry has now grown. It has grown into a beauty and makeup brand, a fashion brand, and a home goods brand. The Flower Beauty range includes make-up, perfumes and accessories at an affordable price.
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