BROOKLYN, NY–(BUSINESS WIRE)–Dialyze Direct, the nation’s leading provider of home hemodialysis services in Skilled Nursing (SNF) facilities, is pleased to announce the appointment of Kim Hernandez Kuch as Chief Marketing Officer (CMO), reporting of Chairman and Chief Executive Officer (CEO) Henry Kauftheil. In his role, Hernandez Kuch will oversee the organization’s marketing strategy, including demand generation, public relations, marketing communications, digital marketing and events. She and her team will partner with the sales organization to help generate revenue.
“Kim is a proven leader with a reputation for building strong relationships at all levels. The experience and leadership skills provided by Kim have been essential in making Dialyze Direct the leader in our evolving industry and in communicating our unique role in the dialysis community,” said Kauftheil. “Our rapid growth over the past year has made the appointment of the Chief Marketing Officer a priority, and we are delighted that Kim has agreed to join our team.”
Prior to joining Dialyze Direct, Hernandez Kuch co-founded healthcare think tank SWOT Health. She has also served as a senior communications consultant for Solomon Edwards, Stanford Healthcare & School of Medicine, LinkedIn, GuideMark Health, as well as CMO for a video-on-demand startup. Previously, she established the marketing and communications division as director of marketing and brand communications for Satellite Healthcare, Inc., a non-profit renal and dialysis services provider.
Hernandez Kuch has spent his career in a variety of leadership roles, including teaching at the university level, marketing enterprise safety software, marketing and media relations for the motorsports industry, and as a as a volunteer for many non-profit community organizations.
Hernandez Kuch received a Bachelor of Arts in Communication, majoring in Organizational Development, from California State University, San Bernardino, and a Master of Science in Journalism and Mass Communication, majoring in Technology, from Iowa State University. , where she also served as chair of the advisory board of the Greenlee School of Journalism and Communications.
“This role is the culmination of my desire to use my marketing experience and brand building skills, combined with my passion for working with organizations, to deliver unique solutions that improve the lifestyles of those who need it the most,” said Hernandez Kuch. “I relish the opportunity to raise awareness of Dialyze Direct and help build our ability to provide exceptional dialysis care to more SNF partners, build foundational relationships in the medical industry, and be good stewards in the communities we serve.”
About Dialysis Direct
Founded in 2015, Dialyze Direct is a leading kidney care innovation company that seeks innovative solutions for patients with kidney disease. With a mission to build the next generation of kidney care, Dialyze Direct relies on its leading nephrology specialists to develop new methods and technologies to advance the treatment options available to nephrologists. Dialyze Direct was the first to make significant changes to the existing treatment model for dialysis patients in Skilled Nursing (SNF) facilities, where many of the most clinically challenging subsets of dialysis patients reside. medical, and the company has grown to become the largest provider of home dialysis in the country. the SNF setting. Dialyze Direct’s innovative staff-assisted home hemodialysis treatment model involves a gentler personalized treatment plan comprised of meticulously crafted protocols designed to address the unique fluid management challenges of geriatric dialysis patients, resulting in improved the overall health of patients and a reduction in hospitalizations while significantly reducing costs for payers. Dialyze Direct currently operates in 14 states with over 170 locations and new operations will soon be launched in other states. www.DialyseDirect.com.