Global Kitchen Towels Market Report 2021 –


DUBLIN – (COMMERCIAL THREAD) – The report “Global Kitchen Towels Market Report 2021: Impact and Recovery of COVID-19 to 2030” has been added to offer.

The global kitchen towel market is expected to grow from $ 2.81 billion in 2020 to $ 2.95 billion in 2021 at a compound annual growth rate (CAGR) of 5%. The market is expected to reach $ 3.59 billion in 2025 at a CAGR of 5%.

The major players in the kitchen towel market are Kimberly-Clark Corporation, Koch Industries, Inc., Procter and Gamble Corporation, WEPA Professional GmbH, Svenska Cellulosa Aktiebolaget, Wausau Paper Corp. (Tork US), Accrol Group Holdings Plc, Aldar Tissues and Rodriguez Pty.

The kitchen towel market is the sale of kitchen towels, it is a multifunctional product that is used for a wide variety of purposes, such as drying hands, keeping the kitchen spotless and cleaning dishes, knives, clothes. cutting boards and other items. The market includes the income generated by kitchen towels, including all equipment made using cotton, linen, microfiber and paper.

Due to the growing lifestyle needs of the growing urban population, the demand for high quality home and personal care products has increased exponentially leading to the kitchen towel market. According to the WHO, the world’s urban population is expected to grow by around 1.84% per year between 2015 and 2020, 1.63% per year between 2020 and 2025 and 1.44% per year between 2025 and 2030.

The increase in the urban population coupled with the increase in disposable income is catalyzing the demand for personal care products such as kitchen towels. In addition, their penetration in emerging markets is also increasing due to westernization and globalization.

Inflation in commodity prices is one of the major downward constraints on market growth. Many suppliers use cellulose fiber to make napkins from paper, in the form of kraft pulp or recycled fiber from recycled waste paper. Market forces such as demand for and supply of raw materials affect costs which impact selling prices when combined with energy and transportation costs.

In 2019, in India, the Wholesale Price Index (WPI) for pulp, paper and board was 129.3, indicating that the prices of this product increased by about 29.3% per year. compared to base year 2012. Hence, such factors may restrain the market growth of Kitchen Towels market.

The kitchen towel market covered by this market is segmented by fabric product; on paper. It is also segmented by end-use sector into commercial; residential and by distribution channel in supermarkets and hypermarkets; convenience stores; online stores; others.

Private labels offer low cost manufacturing products that allow them to offer a wide range of products at competitive prices. As a result, they have a higher market penetration which affects other suppliers in the market. Private labels represent nearly 80% of the market in Western Europe.

Accrol is the leading supplier to the private label market, which is growing by more than 8% per year. In 2019, the private label share of kitchen towels is 47%, while the brand share is 53%. Innovation and constant marketing in this market is of the utmost importance. Emerging trends within this segment, such as increased absorption, new prints and environmentally friendly products, have been adopted by private labels.

In July 2018, the WEPA Group acquired all of the shares of its Northwood & WEPA joint venture, the leading supplier of private label paper in the UK and Ireland. Northwood is a UK-based, family-owned group of companies providing the manufacture, supply and transport of professional out-of-home (AfH) paper hygiene products. The German group WEPA, headquartered in Arnsberg, is the third largest supplier to the European tissue market.

Main topics covered:

1. Summary

2. Characteristics of the kitchen towel market

3. Kitchen Towel Market Trends and Strategies

4. Impact of COVID-19 on kitchen towels

5. Size and Growth of Kitchen Towels Market

5.1. Global Historical Kitchen Towels Market, 2015-2020, in USD Billion

5.1.1. Market drivers

5.1.2. Market constraints

5.2. Global Kitchen Towel Forecast Market, 2020-2025F, 2030F, in USD Billion

5.2.1. Market drivers

5.2.2. Market constraints

6. Segmentation of the kitchen towel market

6.1. Global Kitchen Towel Market, Product Segmentation, History and Forecast, 2015-2020, 2020-2025F, 2030F, in USD Billion

6.2. Global Kitchen Towel Market, Segmentation by End Use Industry, History and Forecast, 2015-2020, 2020-2025F, 2030F, in USD Billion

6.3. Global Kitchen Towel Market, Distribution Channel Segmentation, History and Forecast, 2015-2020, 2020-2025F, 2030F, in USD Billion

  • Supermarkets and hypermarkets

  • Convenience Stores

  • Online stores

  • Others

7. Regional and Country Analysis of Kitchen Towels Market

7.1. Global kitchen towel market, divided by region, historical and forecast, 2015-2020, 2020-2025F, 2030F, in USD billion

7.2. Global kitchen towel market, divided by country, historical and forecast, 2015-2020, 2020-2025F, 2030F, in USD billion

Companies mentioned

  • Kimberly-Clark Company

  • Koch Industries, Inc.

  • Procter and Gamble Company

  • WEPA Professional GmbH

  • Svenska Cellulosa Aktiebolaget

  • Wausau Paper Corp. (Tork United States)

  • Accrol Group Holdings Plc

  • Handkerchiefs in Aldar

  • Rodriguez Pty

  • Towel deposit

  • Renova

  • Svenska

  • WEPO

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