HeiQ and The LYCRA Company Launch LYCRA® freshFX® Brand with HeiQ Technology for Chinese Market


WILMINGTON, Del .– (COMMERCIAL THREAD) – Innovation leaders in textile technologies, HeiQ and The LYCRA Company, today announced the launch of LYCRA® freshFX® brand with HeiQ technology for Chinese market.

“LYCRA® freshFX® The brand with HeiQ technology is the first product to emerge from a collaboration between The LYCRA Company and HeiQ that we announced in July, ”said Steve Stewart, Director of Brand and Innovation, The LYCRA Company. “The objective of this partnership is to combine our strengths to offer consumers more quickly textile technologies that are more adapted to the market, innovative and sustainable.

LYCRA clothes® freshFX® the brand with HeiQ technology will offer consumers the famous LYCRA® the fiber benefits from long-lasting comfort, fit and shape, combined with HeiQ’s freshness and hygiene textile technologies. From odor absorption, antimicrobial to antiviral, with bio-based, mineral and silver-based technologies, HeiQ offers a full range of products, now available with LYCRA fabrics® fiber.

LYCRA® freshFX® The mark with HeiQ technology can be used in sportswear, sportswear, personal protective equipment, socks, underwear, fabrics and non-clothing uses. HeiQ finishes are applied directly to stretch fabrics in LYCRA® fiber brand spandex. LYCRA® freshFX® The brand with HeiQ technology can be customized to meet the precise needs of consumers through antiviral, antimicrobial or anti-odor technology options.

Fabrics with this technology are tested to ensure they meet the relevant national standards of Guobiao (GB) for China as well as the quality standards set by The LYCRA Company and HeiQ. Once certified, garments can be identified at retail via physical or virtual hang tags.

The benefits of LYCRA all day® freshFX® The brand with HeiQ technology will help consumers feel more comfortable and confident even after prolonged use. Clothes with these freshness and hygiene innovations also have the potential to be less bleached, which would reduce water and energy consumption.

“It has been exciting teaming up with The LYCRA Company to bring our combined technologies to the Chinese market first,” said Carlo Centonze, co-founder and CEO of the HeiQ group. “The new generation of Chinese consumers are much more tech savvy and are looking for more comfort and functionality in their everyday clothes. LYCRA® freshFX® The brand with HeiQ technology will provide the functional benefits that consumers are looking for today in a wide range of clothing categories. I am really looking forward with The LYCRA Company to bring new products to meet these growing consumer needs.

HeiQ and The LYCRA Company will exhibit at the next Intertextile Shanghai. For product information and fabric samples, visit HeiQ (Booth C78) and The LYCRA Company (Booth E51) in Hall 1.1 at Intertextile Shanghai, October 9-11. For more information about the show, visit www.intertextile.com.

About HeiQ

Founded in 2005 as a spin-off of the Swiss Federal Institute of Technology in Zurich (ETH) and listed on the main market of the London Stock Exchange (LSE: HEIQ), HeiQ is a leader in textile innovation and materials, creating some of the most efficient, durable and high-performance technologies on the market today. HeiQ strives to improve the lives of billions of people by innovating in textiles and materials. Combining three areas of expertise – scientific research, specialty materials manufacturing and consumer ingredient branding – HeiQ is the ideal innovation partner to create differentiating and sustainable products and capture added value at the point of sale. . With its 14 offices, 7 manufacturing sites and 7 R&D centers, HeiQ now employs 190 professionals. It has a total capacity of 45,000 tonnes of specialty chemicals per year and serves over 1,000 industrial customers in over 60 countries. Today, HeiQ’s consumer goods and medical devices are present in 56 countries. For more information, visit www.heiq.com.

HeiQ is a trademark of HeiQ Materials AG.

About the company LYCRA

LYCRA company innovates and produces fibers and technological solutions for the apparel and personal care industries. Based in Wilmington, Delaware, The LYCRA Company is recognized around the world for its innovative products, technical expertise, sustainable solutions and unparalleled marketing support. LYCRA has leading consumer and commercial brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®. The heritage of the LYCRA company dates back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company is focused on adding value to its customers ‘products by developing unique innovations designed to meet consumers’ needs for lasting comfort and performance. For more information, visit www.thelycracompany.com.

LYCRA® and LYCRA® freshFX® are registered trademarks of The LYCRA Company.


Leave A Reply