How a Financial Influencer Earned $10,000 in Passive Income on Etsy


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  • Sarah Wilson is a personal finance YouTube creator with 95,000 subscribers.
  • She made over $10,000 on Etsy in 2021 selling budget trackers.
  • Wilson explained how selling on Etsy works and how the marketplace is a source of passive income.

Personal finance influencer Sarah Wilson has garnered 95,000 YouTube subscribers by doling out tips on investing and budgeting, so it’s no surprise she’s smart about passive income.

An example: She made $10,000 last year selling versions of her personal budget and net worth spreadsheets on Etsy.

When Wilson started her channel seven years ago, she was struggling to pay off $33,000 in college debt, and every month she posted an update on her budget, showing exactly how much money she was making and was spending.

In 2021, Wilson decided to take her budget advice one step further and sell the exact same budget tracker she originally made for herself on Etsy’s online marketplace.

From January to December 2021, Wilson sold more than 1,000 budget and net worth tracker sheets, and her account made more than $10,200, according to documentation she shared with Insider. In addition to people finding her budgeting templates organically through search, she drives traffic to her Etsy shop from her YouTube channel, where she links to her shop under budget videos.


Screenshot by BudgetGirlGoods/Etsy

How to Sell a Google Drive Link on Etsy to Earn Passive Income

Wilson’s two best sellers on Etsy are the Budget Spreadsheet, which she sells for $7.99, and a Net Worth Tracking Spreadsheet, which she sells for $8.99. It also sells printable debt repayment and savings charts ranging from $2.99 ​​to $8.99, depending on the type of tracker.

Wilson started by selling a link to a Google Sheets budgeting template, and she later launched a downloadable version. After a customer purchases the item on Etsy, an email is sent to them with the patterns and instructions on how to access the link. The budgeting sheet, which Wilson has used to budget for eight years, is a one-time purchase, meaning it can be customized, duplicated and used month after month.

After uploading the various documents to Etsy, Wilson can forget about it, allowing him to earn money with little or no additional work or maintenance.

This allows Wilson to focus on her other sources of income, working in communications at a university and as a personal finance builder. As an influencer, Wilson makes money through affiliate marketing and sponsorships, as well as ads from her YouTube videos. She still considers YouTube a side hustle, although she makes more money from it than from her day job, she said.

“I never sell my audience to my budget and try to promote that people use the budgeting method that works for them and their brains,” Wilson said. “The most important thing is to know what money you have and where it is going, because that is the only way to achieve your financial goals and prepare for your financial future.”

Learn more about Wilson and other top finance influencers, below:


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