JSU Football Team’s Success Drives Big Increase in Revenue for Local Businesses

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JACKSON, Miss. (WLBT) – The Jackson State University football team is having one of its best seasons this year.

The Tigers continue to bring energy and income to local businesses and the city.

In fact, this season alone, Visit Jackson reports that JSU State has brought the Capital over $ 30 million this season.

That’s an increase of $ 16 million from 2019.

Many businesses are getting a big economic boost from the success of the football team, including Mariel’s Greek Shoppe.

“Dude, they want a little bit of everything, they don’t care what it is, socks, hats, shoes, belts, snow boots, whatever it is, they want it,” said said Todd Jenkins, who works at the store.

Jenkins said that a merchandise is fast becoming a fan favorite.

“The ‘IBelieve’ has become very popular,” Jenkins said. “I didn’t know what it was until Coach (Deion) Sanders brought him to the area, and what really helps the company itself is that he’s wearing the clothes. . “

Jenkins said the store has recorded tens of thousands of dollars in revenue this year due to the purchase of JSU equipment to support the soccer team.

“Home games, when I tell you they don’t even form a line anymore,” Jenkins described. “They come right here, here, then they go that way; he is a mad. You just need to be there to experience it.

Like the soccer team, the store tries to build on its success every week, which is why employees are always creating new models that customers can wear to games.

“The process takes a little bit of time because we want to try and get the color right and make sure everything is really right on the shirt,” Jenkins explained. “We kind of want to follow the trend with the younger and older generation. “

Jenkins graduated from JSU so for him seeing the family business and his alma mater have major success is the highlight of this winning season.

“I haven’t seen Jackson State do this well in so long,” said JSU graduate. “My dad always says, Jackson State used to this, Jackson State used to that, but I’ve never seen it, and seeing it now, it’s like I’m still speechless, I am still speechless. “

JSU will play at South Carolina State University in the Celebration Bowl this Saturday in Atlanta, Georgia.

Jenkins said he was happy with the Tigers’ chances of victory.

In fact, he said the store is already planning designs for customers when the team returns from Atlanta.

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