Market Basket opens a new store in Hanover, Mass.

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Photography: Shutterstock

If there’s any doubt whether shoppers at Market Basket stores are excited about the March 11 opening of its new store in Hanover Mass, take a look at customer reactions to the grocer’s business Twitter, Facebook and instagram accounts.

The new store of the operator based in Tewksbury, Mass. is located at 1775 Washington St. in Hannover. the The store is part of a residential and retail complex on the site of the former Hanover Mall on Washington Street.

Along with the company’s slogan More For Your Dollar given the hashtag treatment, Market Basket posted on its Facebook site that the “the shelves are stocked and the floors are polished!” The grocer’s signature VCT flooring, vinyl composite tiles, is a fan favorite at this northeastern grocer, the company said – a brand signature with value and services.

Earlier this year, market analyst Dunnhumby reported in its fifth annual Retailer Preference Index (RPI), this market basket fell from #6 in 2020 to #3 in 2021. Market Basket is ranked above Trader Joe’s, which fell four points from No. 3 in the 2020 index to No. 7 in 2021

The new store will include Market Basket’s signature departments as well as a Market’s Kitchen, Market’s Café and butcher block. Store hours are Monday through Saturday 7 a.m. to 9 p.m. and Sunday 7 a.m. to 8 p.m.

Founded in 1917, Market Basket, which added a digital presence in 2017— lagging behind the online presence of other food retailers — now operates 87 stores. The retailer is known for its high volume stores, service and low prices.

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