NEW YORK, August 18, 2022 /PRNewswire/ — This week, service provider MHW Ltd. launched its “Make Your Mark with MHW” brand competition, which gives international alcoholic beverage brands the chance to win $15,000 value of MHW’s import and distribution services in the United States to enter or expand into the United States market and a $2,500 Corporate membership associated with Women of the Vine & Spirits for business development and networking. The final phase of the competition will take place at Bar Convent Berlin.
The competition will require brands to submit their best pitch with media of their choice, as well as their plan for entering or expanding into the US market, both of which will be reviewed by an independent panel of judges from diverse backgrounds. . The judges understand Ed Eiswirth (Director, Beverage Operations, Royal Caribbean International), Deborah Brenner (Founder and CEO of Women of the Vine & Spirits), Olly Wehring (a seasoned spirits writer and publisher), and Roy Sumang (responsible for the international business development of Tanduay Rum).
Alcoholic beverage brands should submit their brand pitch at MHWLtd.com/BrandBattle before September 25, 2022. The final round of judging for the top 3 finalists takes place live at the world’s largest international spirits conference Bar Convent Berlin on the main tasting stage on October 11, 2022 at 1 p.m..
“With MHW’s ‘Make Your Mark’ brand battlewe can offer international brands an equal and open opportunity to launch their products in the most lucrative market in the world”, says the CEO Gabe Barkley. “These brands will receive input from independent and esteemed panelists who have unique perspectives and sets of expertise, allowing the judging criteria and process to reflect the realities and complexities of succeeding in the U.S. market. looks forward to serving the winning brand as their importer, distributor and back-office service platform.”
Women of the Vine & Spirits 2023 Associate Corporate Membership, sponsored by MHW, will provide the winning brand with resources and connections for business development and innovation, diversity, equity and inclusion strategy , as well as industry-wide networking and resources in all three countries. level system. Women of the Vine & Spirits is a global membership organization of all genders dedicated to pushing the wine, beer and spirits industry towards a more diverse, equitable and inclusive era.
MHW is the leading beverage alcohol service partner in United States, specializing in strategic and scalable back-office solutions including compliance management, licensing, operations, logistics, fulfillment, accounting, business intelligence reporting and technology. Since 1995, MHW has been the national importer and distributor of international brands of all sizes, helping over 100,000 wine, spirits and beer products successfully enter the United States. MHW’s global wholesale capabilities allow customers to access retail in four key US markets. , the European Union and UK. Businesses that partner with MHW have the competitive advantage of focusing their time and effort on building branded sales. With strategic and attentive teams that have decades of experience in the beverage alcohol back office, MHW offers unparalleled expertise and service excellence.
SOURCE MHW Ltd.