TechTarget Named a Leader in Account-Based Marketing (ABM) in Report by Global Analyst Firm Quadrant Knowledge Solutions


NEWTON, Mass.–(BUSINESS WIRE)–TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a leader in Accounts (ABM) by Quadrant Knowledge Solutions, a leading independent global analyst and consulting firm. The SPARK Matrix™ – Account-Based Marketing (ABM) Platforms, 2022 report by Quadrant Knowledge Solutions includes in-depth analysis of the global market regarding short and long term growth opportunities, emerging technology trends, market trends and trends. future market prospects. This research provides strategic insights for technology vendors to better understand the existing market, support their growth strategies and for users to assess capabilities, competitive differentiation and market position of different vendors.

TechTarget is the highest rated global ABM vendor in the proprietary enterprise technology service report. The company has been recognized for its technological excellence, market-leading intent data, customer impact, and strong global ABM offerings. Quadrant Knowledge Solutions believes that with its “sophisticated ABM capabilities and strong industry expertise, TechTarget is well positioned to grow its share in the global ABM market.”

“TechTarget’s broad and flexible ABM platform is equipped with robust ABM capabilities that help organizations by offering deep insights into customer buying behavior and enabling marketing teams to develop improved customer engagement and orchestration” , said Magha Rungta, an analyst at Quadrant Knowledge Solutions. “The company continues to deliver end-to-end value across its customers’ go-to-market through its key differentiators including account-level intent data, buying team and at the individual level, as well as the scope and scale of self-service and managed services for ABM.

To learn more about the ABM Platform market and TechTarget’s comprehensive capabilities, read this knowledge sheet.

“We are honored to be named a Global Leader in ABM by Quadrant Knowledge Solutions,” said Michael Cotoia, president and CEO of TechTarget. “Account-based marketing is a priority for many of our clients, and we are extremely proud to be recognized for our ability to provide them with better ABM programs and better results around the world.”

Built on the strength of Priority Engine™, its SaaS-based account and lead intent data platform, combined with a comprehensive set of managed ABM engagement services, TechTarget delivers breakthrough results to its clients through better data and better execution. To learn more about TechTarget’s ABM strategy and execution capabilities, download the 2022 SPARK Matrix™ – Account-Based Marketing Platforms (ABM) report.

About Quadrant Knowledge Solutions

Quadrant Knowledge Solutions is a global consulting and advisory firm focused on helping clients achieve their business transformation goals through business strategy and growth consulting services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and advisory deliverables are designed to provide comprehensive insights and strategic insights to help clients formulate growth strategies to survive and thrive in ever-changing business environments.

For more research available, please visit

About TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that drive business impact for technology companies. By creating abundant, high-quality editorial content on more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers who research the information technology needs of their businesses. By understanding the content consumption behaviors of these buyers, TechTarget creates purchase intent insights that fuel effective and efficient marketing and sales activities for customers around the world.

TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.

(C) 2022 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine is a trademark of TechTarget. SPARK Matrix is ​​a trademark of Quadrant Knowledge Solutions Private Limited. All other trademarks are the property of their respective owners.


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