- Upwork is a marketplace that connects freelancers with clients looking to hire contractors.
- The platform attracts customers from all industries and levels, from startups to Fortune 500 companies.
- Insider spoke with freelancers who started on Upwork and grew their business to earn seven figures.
Upwork is a platform where freelancers can find work and connect with potential clients, from a startup in need of a pitch deck to a Fortune 500 company outsourcing its marketing.
Throughout the pandemic, more and more Americans have quit their jobs to become their own bosses. This increase in the number of individual entrepreneurs and freelancers is, in part, due to a newfound ease and access to entrepreneurship – in many cases, all you need to start a business is a website and a Internet connection.
Freelancers on Upwork create a profile and search for jobs based on their expertise. Then they send proposals for the concerts they want. If they land the job, they complete it within the time agreed with the client and get paid for their services. Upwork charges a service fee of between 5% and 20% for each payment.
Usually, freelancers start their prices below the market rate to attract their first clients. Once they’ve completed enough gigs and earned good reviews, they can slowly increase their rates over time.
Insider spoke with four freelancers who’ve mastered Upwork to build seven-figure businesses. They gave their advice on getting started, building customer loyalty and working with big companies like Coca-Cola and Microsoft.