Analyst firm Canalys has, for the first time, found Chinese company Xiaomi, the world’s second-largest supplier of smartphones, in terms of unit deliveries.
The firm said Xiaomi achieved the feat in the second quarter of 2021, when it had a 17% market share, behind Samsung’s 19% but ahead of Apple’s 14 points.
Canalys’ market share figures are preliminary data: it has yet to offer its assessment of the number of handsets shipped in the quarter, making it difficult to determine whether Xiaomi has stood out in a competitive quarter or during a slower selling period.
The register notes that the second quarter did not see the launch of a premium handset from Apple or Samsung, and these events typically result in spikes in sales as consumers rush to acquire new Galaxy S or iPhone models.
But let’s not take away the success of Xiaomi, which Canalys research director Ben Stanton said Xiaomi attributed to an increase in shipments of 300% in Latin America, 150% in Africa and 50% in Europe. western.
âIt is now transforming its business model from challenger to incumbent, with initiatives such as the consolidation of channel partners and more careful management of older inventory in the open market,â Stanton wrote.
Stanton added that Xiaomi “is still largely mass market orientedâ¦ and compared to Samsung and Apple, its average selling price is around 40% and 75% cheaper, respectively.”
Xiaomi CEO Lei Jun was so excited by the news that he wrote a letter to staff and posted it on the internet.
âThis is the first time that we have reached this unprecedented level, and we will inevitably be faced with many vicious and fierce battles,â he wrote.
âIt is an honor for us to compete with the world’s most powerful and innovative companies at the top of the world stage,â he added. âWe are still very young and therefore have not yet accumulated enough experiences; we need to keep calm and be humble.
The company is also investing money in new products and more people.
Jun said Xiaomi’s R&D spending has increased by 30% since 2020, to reach US $ 2 billion in 2021, and that the company plans to hire an additional 5,000 R&D engineers this year alone.
“This journey is meant to be long and difficult, with more loneliness than rejoicing, more tribulation than applause,” he added. “However, as long as we are moving in the right direction, we will not be afraid of the distance.”
âDear colleagues, please join me in rolling up your sleeves and working hard to make our dreams come true with all our might. Full speed! “
And all this on a Friday. Â®